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In recent years, advertising has become a lot ofsite's main source of income.Not long ago, online advertising are often being refused visitors, advertisers are not sure of its value and effectiveness.Today, most visitors expect to see the ads on commercial websites, advertisers have recognized the potential opportunities for a variety of online advertising.Advertising has long been a part of print publications, such as magazines and newspapers, and now they have online journals and publications play a similar role.
site owner or the release of products and services, there will always be worried about the impact of advertising, but it also affects the web designer, because they must be designed that can bring in advertising revenue at the same time meet the needs of visitorssite.Sites rely on advertising revenue need for a suitable location and layout design to better sell ads, advertisers need to make their ads a certain exposure position.
when the designer does not put advertising as a primary concern, then design an awkward layout very good explanation, this kind of layout or harmful site traffic advertising, or the ads placed in the failure to attract visitsNote that the location of customers.In order to enable customers to maximize advertising effectiveness, while the interface and usability of the site minimal effect, designers must design the entire process of advertising needs to be taken into account.
The Raw Story seems there may be advertising everywhere squeeze, the damage to the contents of easy readability.
from the most basic beginning
, of course, not all websites to sell advertising space, but this site more and more.With the increase in penetration blog, as well as designers to receive more custom blog theme needs, this issue will become increasingly common.For a full discussion of this topic we need to start from the most basic question.
Why should advertisers pay for advertising?
Clearly, advertisers purchase advertising exposure to promote and improve their finances.Each series of advertising goals are changing, there are some major concerns brand recognition and overall promotion, but there are only interested in products.Advertisers may want to get from their visitors click on ads, but their ultimate goal is to strengthen the company's business.
designers to advertising designed to influence the location of the subject, of course, designers can not decide on the sale of products and services, but the ad click-through rate position is the key to the success of advertising and therefore has a considerableimpact.
advertisers do they do pay?
visitor clicks, sales conversion, or a simple screen position?All of these are possible, depending on the circumstances.For example, click on the ads, to click on the payment of the standard; Union advertisement orders for the payment of user behavior, or standards; direct advertising, are generally to the location on the screen to set a good price and sold
If the site advertised the sale shouldto other companies, then throughout the design process to take into account the needs of advertisers is very important, click and affiliate advertising may also be placed anywhere on the site, of course, results will vary, but direct advertising revenuedepends on the fees paid by advertisers on the evaluation of the results obtained, (If they are paying for prime on-screen real estate, that's what they'll expect. phrase I do not know how to understand better, please receive adequate guidance)
why you want to publish web site or business ad?
ads to the site can bring a lot of money-making opportunities, as well as a lot of traffic, although there are other ways to bring revenue for the site, but advertising is one of the few ways that allows site owners to make full use of the existingflow without additional work, such as producing products or providing services
blog writers advertising because these proceeds will allow them to earn extra income, but also the most basic writing articles can be offset by spending their owntime and maintaining blog.News sites to sell ads because they usually have a lot of readers, while their line business model, such as printing of newspapers, as in previous years can no longer bring considerable advertising revenue.As more and more consumers turn to online publications, rather than newspapers, news, advertising revenues have also shifted from print publications online.
In most cases, advertising income is the key to business success, for this reason, in the design process it should be a priority.For those who sell through the web site to the visitor services, service-oriented businesses, the designer's work, including the establishment of an effective marketing services to the tenants of the site, which also applies to Web sites rely on advertising revenue and business.
why advertising is an important part of web design?
rely on advertising revenue for website owners and businesses, it is obvious.There is not enough or the right space for advertising, will bring a great negative impact on business, once this happens, sales will attempt to move or open up a new advertising space, leading to site looked very embarrassed and had no organization, because theThese locations are not at the beginning of the design process be taken into account
advertising revenue as their main source of income of the website, you can and rely on e-commerce website selling products to compare, there is no designer will create a product not to, description and picture location as a focus on e-commerce site.Similarly, the need for advertising revenue business advertising on the site can not compromise.
advertising is an important part of web design Another reason is the impact of visitors, although the site may rely on advertising revenue, but the visitor is the key point, without them, advertising revenue disappeared.Web site owners and designers need to come into advertising while always maintaining a positive user experience.
online advertising challenge
sell ads when the ads you want to be visitors attention and appreciation, a delicate balance isnecessary.In addition to Chong clicks and ads specifically for the Union, the establishment of a subsidiary site set up for the ad break away part of the site requires the user to ensure the maintenance of advertising revenue, but it also needs to retain most of the visitors in order to ensure their own growth.You want to seize all visitors will lead to no advertising revenue, in order to advertisers at the expense of all visitors will lead to stagnation of their own development.
in the network world, a visitor clicks on the ads may leave, although the ads can be set to open in a new window to prevent this, but still can not guarantee that visitors click on adswill return.
advertising how they affect the site design?
regardless of the site layout designers pay more attention to advertising, to some extent it affects the design.Ideally, the designer in the design of specific advertising has already taken into account to arrive at the layout of the site; In this case, ads on the site, while its effect without disrupting the content or information flowsmooth, and give advertisers a clear important position.
On the other hand, if the ad has not been fully taken into account, they appear to be very coordinated, and will disrupt the rest of the site.
layout and spacing
ads are likely to occupy the site layout of a chunk of space, whether it is a big banner ad, or tied together a number of small size, the layout will be affected.Some websites will be scattered throughout the station different ads, some will limit they appear in a specific context, and to allow other locations for free advertising.
advertising strategy depends on various factors, but in specific industries and areas of sites tend to take a similar approach.For example, news sites are usually scattered throughout the site layout in both the ads, they may not exist in a particular area, but there will always be a small number exist in many locations.
CNN.com throughout the stations contain some advertising.
and news sites must have, and many blog make banner ads fixed in certain specified areas, usually in the side bar, otherLocation not have ads appear.This approach allows designers to the need for ad seeking a relatively large area, while other regions are basically not considered advertising.
Blogging Tips in the right column there are 6 125 * 125px size of the banners, while other advertising is only found in the individual article's comments.
either blog or news site, because ads are often placed side bar, so the main consideration when designing the layout to accommodateadvertising required for the width of the side bar.For example, many news websites in the side bar 300 * 250 banner, so while column must be wide enough to accommodate the size.If this is not taken into account, then the profit opportunities and potential revenue will be adversely affected, or the layout had to change.
, of course, is not the only common side bar advertising, many websites to sell their pages first place, because this can often lead to the highest advertising prices.In this case, advertising must be in the design as an important element, otherwise there might not be set aside position.Especially for the first page there are signs, brand zones and the main Web site navigation, to the page header that contains advertising, all of these elements must be an appropriate layout, or the main navigation could be moved to somewhere else.
CSS Tricks is a banner on the page header of the blog sites, in this case, 468 * 60px banner is properly designed in the page header.
color
website designer can not control the banner appears on the site colors or design,certainly not in the future, but they can set up a color scheme, consider some possibilities.Banner ads in order to attract the attention of visitors, tend to be more colorful and bright, if the site design is full of many different colors and shadows, and the same color together with a wealth of advertising will be looked very embarrassed, very crowded, especially when these colorsthe time is still inconsistent.
sites that display a lot of advertisements will need a soft color scheme, in order to prevent users from carrying too many colors.In some cases, the site requires ad stand out to attract more users to the site itself, but the color will be a very effective method.
mobile
any type of web site designers challenge is to show the contents of important information in order to allow users to focus his eyes on the screen a unique mobile methods and content of the site flows, will bethe impact of advertising, website owners looking to maximize advertising revenue, it is often advertising will focus on the eye position, because these locations tend to produce the best results and the most advertising revenue.
those who want to advertising revenue, but want to minimize the impact of visitors, it will allow ads from the main content of this blog will have examples of advertising space or on the distribution of content amongIn the side bar.Directly in the published article, ads placed above or below, more often than on the side bar easier to attract attention and cause clicks, so they are generally at a higher price.Web site owners need to make a decision in this regard, designers also need to understand these decisions and reasonable arrangements in the design of ad placement.
The New York Times in its page header and subject content areas are not advertising, but left a large area on the right side to the ad:
designer What is the responsibility of advertising?
1, to understand the priority of advertising revenue
a lot of websites being no advertising, while others will rely on advertising to maintainbusiness, there are some, including some ads, but not the main source of income.Designers need to understand the ad in the design to account for how high a priority, if the advertising revenue is the main source of business, then the advertising space in the layout will be one of the most important element; if selling a product or service is more important,So in the design of products and services to give priority to any that may contain advertising.
designer's job is not to determine an ad's design and layout of the site should play much of a role, but the efforts were needed to fully understand the demand-side trend in this one needs and aspirations.With the right perspective and put on the same side and the demand to start the design, is essential.
2, designed to meet a client's web site
the majority of web designers would like to have never advertisements and can use other ways to use these spaces.However, customers need a web site can bring advertising revenue, when the ad space must be part of the design.
3, designed an attractive and easy to use site, also includes ad space
regardless of advertising is high or low priority, designersneed to create an attractive web site, advertising can be a troublesome element because of the space occupied and the content flow interrupted, but the designers still have to do this.If there is a lot of advertising, you need to pay more attention to the availability of the site so that visitors are minimal interference.
trends in advertising and design
looking at those sites to sell advertising, in particular, rely on advertising as the main source of income, we can see some trends in:
head of advertising
many websites selling the first page of advertising, usually in the logo on one side or the navigation above or below, many different types ofWeb site has this trend, and as long as these ads give advertisers deliver results, it will continue.
Washington Post in the article page, two pages with the first ad, the first one size of 300 × 45, in the logo to the right, in these circumstances there is a 728 × 90, and in the logo and navigationbetween.
Lifehacker, there is a head to accommodate large page 300 × 250 ads, pay attention to the site is obviously taking into account the perfect adaptationwarning light of this size designed and the layout.
all content on ads
some sites will be advertisingAll content included on the page header on top, which makes the top ad in a web page, but it can leave the content stream; This reduces the potential interference with the advertising, but let any other contents are shifted down, in the first screen can be seencontent decrease.This trend is particularly evident in a number of news websites.
TechCrunch on the page header paper used 720 × 90 ad, on top of it with only a green line.
LA Times also includes all content on an ad, but it is not displayed on the home page.
Monster job search page in its top put a 728 × 90 ads.
inside pages have more advertising than the home page
somesites such as just mentioned, the LA Times, to keep home more popular and more user-friendly addition to the space outside of advertising, of course, these sites will include advertising on other pages, this is a news site to another general trend.
Reader's Digest's home page to avoid any ads from appearing on top of the page.
However, a separate article on the page header on top of the page there are 728 × 90 ad, a 300 × 250 ad in thethe top right-hand column, as well as a 135 × 600 of the skyscraper ad is located in the left column strips, plus some extra ads at the bottom of the page.
similar to the Reader's Digest, Time at home can avoid advertising.
the article page has a 728 × 90 in the head of advertising and one in the side bar at the top of 300× 250 ads.
common ad sizes
you browse some sites would befound that ads on the page different from the proportion accounted for, but most of them have a standard size.Interactive Advertising Bureau to develop a standard size for use in online advertising, although the site owners can sell all sizes of advertising, but the proposal was to follow standards, because of potential advertisers may have been designed standard size ad, which will have a greatermay be to buy standard-sized advertising.Web designers should understand that customers want to appear on its website that the standard size of the ad sizes.
blog is usually practical 125 × 125 in size, although other sizes are also used.Daily Blog Tips is a typical example, six 125 × 125 size ads on the right side column, the other the only advertising is a long scroll beneath the left column.
Another common size is 300 × 250, many of the new website will be useful in a side bar of this size.
designer's best practices
1, is designed to meet customer needs
designers eventually be like the customer is responsible for, and if necessary, designers should be to the customer suggestions, but ultimately is to ensure customer satisfaction Caixing site.While the designer may not agree with the use of customer demand for advertising on the site, but if customers established to do so, we have to consider how to do our best.
2, rational distribution site for advertising to become a part of the design
looks very natural, standard websites with ads, usually when the designthe ad into account.Advertising can be very suitable for a particular position of the sidebar is not accidental, and rational distribution of advertising, and make the best visual effects to achieve the site possible, but the advertisements placed in random locations not suitable, it will overwhelm the other well -the design layout.
3, consider the future needs of
you might find yourself in such a situation, when the design of the site advertising is not the focus, but in the near futurethe future, it will become a major source of income.Many websites start almost no advertising, once the user group set up on the need to provide more advertising space.Ideally, the design process will be taken into account this situation, and plans in the future where a new advertising space on.Sidebar usually is to increase the number of ads at the same time without affecting the layout and content of the best position, but the first page of ads is relatively difficult.
the beginning to try and clients to discuss long-term plan is a good practice in order to avoid this from happening.If before the new revision will soon need more advertising, you can put in some temporary location of the content, until they are used to advertising spaces.For example, an area that can be used to display the contents of the site itself, once the advertising revenue becomes more important to get rid of this piece of content with advertising instead.
4, to consider the impact of visitors
designers to make your site with ad placement in order to allow advertisers to satisfactory, but the viewer is also a need to considerThe.When it comes to advertising, many decisions, judgments need to determine what is appropriate?What seems too much?
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