[Reprinted] Naoto Fukasawa (Naoto Fukasawa): Awareness of the core

2007 Nian honor of participating in the festival OCT Creative design Forum and heard a famous Japanese designer Naoto Fukasawa's "consciousness of the core" lectures, understand it all too much emotions, especially for its "design source of life"share the feelings of this view, very much appreciate his keen attention to details of life perspective on the heart, once again Description: good designer must be a person who loves life.
today, and then search on the network, but also to find some words of his speech that day draft, special to share with you.At the same time, it extracts a so-called "core" encourage one another with the motto:

I feel that so much is to design something new, it would be better is to find a practice that already exists, but you have not really found something.- Naoto Fukasawa

I am understanding of these assertions is that "real presence" should be refined for the life of cognition generated by a very mature thoughts and ideas, rather than random people's lives.It requires us to "real discoveries."Belongs to the design of "super-realism", its true ancestor is the painter Salvador Dali.

upper photo FukasawaNaoto (Naoto Fukasawa) of ± 0 to 2.5R series of new products, clocks and temperature hygrometer.(For R2.5, not only 2.5R series is 2.5 rounded corners, Naoto Fukasawa, many works are used R2.5, R2.5 by Naoto Fukasawa, this is the kind of people are very familiar with the curvature of wooda natural arc. The R2.5 of the edges are of a size that approximates the natural rounding of the edges of timber that occurs with time, and is something that is already familiar to the touch.)

Shenzhen LOFT creative last year, the festival organized by Mr. Naoto Fukasawa brought us "consciousness of the core" speech.
a brief introduction, Mr. Naoto Fukasawa, Naoto Fukasawa Mr. product designers, Japan, Musashi University of the Arts professor, Muji design consultants, PLUS MINUS ZERO, founder of the brand.An overview of his speech is that, in every kind of condition or circumstances of any matter or contains some kind of every event we all know or share, such as core/central element of things, this core design has a great and deeprelationship.For example, if we interpret visual language approach to this concept, then, the core can be considered as we are talking about; we all share the graphics.If we take our actions to interpret it, the core could be certain that everyone acts the same as the path taken or order.This in our consciousness to the core/central element of the center of the formation of the design itself has also created a right we have to pass something in the core to reach a common understanding.

Naoto Fukasawa:

I have come is to seek slowly, quietly and naturally look on the design of this topic.Then there will be images and text description, please slowly, are welcome.Speech today's theme is "the core of consciousness", for example, you find people to help you design this thing, and then he will ask you what you want designed?This time, you often could not answer them.But when one day you walk, when suddenly saw, "I just want to do something." This is contradictory things to ask when you can not, but when you see the time, you know,"ah, the original I want to do something." In fact this situation is that you know what they want, but you have not realized that in the end want.Perhaps one day the world do not need designers, because in everyday life, I will from time to time find some you want to looking for these things.

(film) such as you see in this photo, we all know that this is the train windows, but the passengers on the train this window as a mirror to spent.Well, before the design is not already exist a number of something.For example, in no place to put an umbrella, almost all of the people will rely on an umbrella against the wall, while the umbrella on the other side of the gap between the tiles and the tiles in the.This case, for example you build a new house, you put an umbrella to design something, you do not normally this place is designed to put an umbrella in a special room.You only have to open a slit in the ground, when your house guests, he would put an umbrella Wang Naer a release.This unconscious action, in fact you are the designer's purpose was achieved, to put an umbrella function.Designers put an umbrella when the place will probably think I would like to design something to put an umbrella, but he first thought of the relationship between the people and the environment.

(videos) the United States has a well-known scholar Jimusiji (phonetic), he made environments gives the value concept.Can use this pair of pictures to explain his words, here is a backwards horizontal tree, the girl did not want to sit like the above.That is the tree provides the value of the girl sitting up.Are unconscious acts just like a lot of this unconscious behavior, such as plants that can be provided to everyone's sitting place.We all can imagine, this is similar to one being amputated in a tree.Through these can explain, man does not say that they want and then action.And are often unconscious.

For example, the photographis an iron railing, why people would put it up the milk?Because the railings of the square and this, like the shape of milk cartons.There is also a case in point is next to tram stops are Braille for the blind areas, some people are very easy to eliminate cigarette butts on here.Of course, this bad behavior.But this happens to be a piece from the Braille.The cigarette butts to the above, a pinch, this function is just to play that role.Of course, we do not do this.

For example, send text messages to this person, he will be dedicated along this road to go to the blind, he can not have eyes but not wrong.In other words, this yellow, usually made available to blind people to use the road, when people send text messages when they reflect its new value.Therefore, we conduct a variety of everyday life, such as walking, eating, these acts are to search the value of a continuous behavior.For example, walking, people walk an act is not learned as a child, but when you walk to see where to step on your foot, that is, looking for a value of your foot.Is also a continuous search for the value of behavior.And objects, the environment to achieve the perfect harmonious, is to find a sense of the core.

For example, there are many examples like this, this is a bus stop, there will always in the daily life of everyone to find new value, the bus stops, railings, we will be waiting up when the carsit, we can see that the fence has now become bent.In this case, if I move this brand of 50 cm, it is probably people will not go to the iron railing above sat.That in this case, the railings of this place is the center of consciousness.

design is actually to find the core of consciousness.This is Kenya Hara teacher designed a tea tea bags.The middle ring of a transparent red, black tea as a sense of center may be reflected when the red color, for example, I now drink tea, I would have thought about this color, so the tea bags with the ring is red.

the past, people will twist designto do hard thinking to go nuts with the shape design is good.But I am doing this work when the design does not mean I do not go to shape, this is a printer.Generally around the use of the printer may have wastebasket.The design do not consider the printer's type, but note that the printer and the surrounding environment relationship, for example, and the relationship between the wastebasket.So many of us, including our people who engage in the design, often more than one print.But hit a few out, one of which will be chosen and then throw away the other.

this is an artist I admired, and his word is to use existing stuff like how are able to survive.Example of this is to use the rain insole this door example.I think this is a perfect situation, such as ashtrays to do with the cap.This is pointed at the door with the door, you may shop every morning between the business situation.A similar situation in our daily life there are many, many.Hidden inside the resonance that we all kind of beauty.

This is the New York Times published a work on the theme "chair."The chair will also act to sit down have.This design is a chair shape and its use of the environment and the use of materials created by the combination works.

This is a three-dimensional yarn used to make a sofa.Where you will sit in the sculpture, and others, so we made a similar carved like a place to sit.For example, the airport will be designed similar boxes like sitting areas.These are some of Partial Arts project is a kind of attempt to change people's mentality attempt.This chair is similar to a gold fish tank, and later due to processing reasons, had not sat.These are embodied some material relationship.

This is the plan this year, 12the month to start selling mobile phones in Japan.It is designed to shape the subtext is to embody a feeling like the integration into your mouth.This is to reflect the relationship between people and objects.Of course, we should not see the candy immediately engage in a handset design.The masters who have seen a lot of people will say that such a sentence, "where if your work seen." Of course, these works had never happened before.Why do people will say so?Many of them because people might be there to see one that everyone is familiar, there's a message.

I feel so muchis to design something new, it would be better is to find a practice that already exists, but you have not really found something.Kenya Hara This is just a teacher's presentation of the box.The juice box to do the same as the banana peel.Creation of this work the authors have not seen me once.His intention to do out of these packages, why he did?It is because bananas, soy milk, fruit, etc. are all well known to a message.(Video) This is an Air Cleaner MUJI.The design of the shop like a normal window the same shape as the exhaust.Why is it made of this shape?In daily life we all know, this is the exhaust port.Made of a shape, then you have a look, we know that you were here to smoke, then smoke will be absorbed, and then fresh air out.This is a paper shredder, MUJI was originally there to do the trash, this time to do paper shredders time, on the original functions of trash on top of a shredding feature.This is the maximum use of existing resources and reduce costs.

this is the bedSome do like the chair back.When you go to bed when the side of a release it, perhaps I would put it as a bedside cabinet, as you would in the above all sorts of things.

this is holding aroot strap and stations along with photographs of the clock, although there is a distance between the two.However, if you have such a film, as if a watch is really like.Because the station's clock is a shared resource, the creation is based on the idea creation.

This is a CD player.This is also the MUJI collections, and its shape seems to be an exhaust fan, exhaust fan will pull an exhaust, this CD device if you have a pull will play music.

This is the cutting of the skinpotatoes, there are a variety of edges and corners.This is a cell phone design, the design inspiration comes from childhood memories of childhood skin after peeling potatoes, there are a number of stolen goods, and then put the potatoes to the water there will be a very clean feeling.Then the phone is designed so that we can have this memory, so we felt a great feeling.Would be to buy.

This is an Italian company works.Its name is "Take good cloth."Its shape is very traditional shape.It is a new material.See this later, is not felt that where there had been such an experience?This is important, people tend to unconsciously use something other than the general function of the function.For example, after you sit down to put clothes on a ride to the chair, it is time to use this feature did not expect that this thing has this feature.When people use the things I mean, if excessive, then think of his functions, but is very easy to make mistakes, for example, when you are playing the piano, if the very tight which sounds when the key is which at this time but will be very easy to bomb the wrong.So things are in the unconscious that were used.Among the unconscious behavior, the introduction of our design, our design is reflected in the behavior of people were unconscious.

often in life there is a sense of the field, such as the photo of three men on the phone, if there is one person to call here, if the second person close to the case, the first person would find itstrange.Then, the third person and the second the distance between individuals, have been based on the first individual and second the distance between individuals decisions.Similar to the relationship between the distance between people, like, like a rubber band can be scalable.The shortest distance between people is this, when the distance between the cars on the clogged, which is zero distance.At this time we will maintain the same rhythm with the tram.If one of a man swinging angle is greater than the angle of the rocking of the tram, it may have a problem.That is the kind of order.People this time, the actions and the environment, if the coordination of the case, order to be good, if your body moves more than the environment of the swing itself, then the order on the mess of.

there is a word "inevitable."That is the design to design a feeling that already exists, to demonstrate just right.Some designers will also design some of the works reflect his personality.But on the other designers will be designed according to the surrounding environment and this environment, matching things to it.

like this case, as long as there is a pair of scissors can cut paper into a shape exactly the same thing with this.So, even if you think about it reflects your personality, like to design a very cool thing, but if this thing and the surrounding environment does not match, then this work can not be said to be a good work.I think it should be designed from their living environment in a variety of factors, out of some and the environment, matching elements.

This is a scalable shape of a person, we call it, "Harry", as if we have the pressure of work, but do the job, it would reach and harmonious internal and external environmentsituation.
we, as designers, our job is to "draw a line", such as between objects and the environment, air and the boundaries between objects, people and objects in the middle of a line, as well as between objects and objects inThe line, drawn this line reflects the attitude of people's lives, such as just said, "Harry," who can do and nature, and the surrounding environment harmony.This is painting a car, the ultimate is the relationship between objects so that they will draw a perfect line, this is called "design of the profile."

(Reprinted from Vision China: http://c.chinavisual.com/2008/03/21/c48208/index.shtml)

This chapterfrom the:Design and Material (http://www.q60.org),please visit the above web site source for more similar articles.