Suddenly thought of writing this topic is based on the latest products in the design interface, rice cakes have been designed to instill our cultural connotation of the brand concept and requirements arising from, because before the interface design has also encountered some confusion, just to seean article about cross-cultural product design model of the article, so simple on this topic started some of their own opinions and let them share with you to explore the next.

"lines of this design is very smooth, texture is very novel"
"your design is very sense of praise ~"
"This interface style is unique, there are designed to charm," "br/ > ... ...

designers often end in the design of an interface, always received a lot of user feedback, in fact, the evaluation of the user, we can also get a glimpse of our design that meets our desired results, to be launched on this topic, we start with an extension of the design to explore the culture, the look at the cultural level of the design model of what is Yang, it is now more recognized by the culture of an extension of the general design of the structure through the three levels shown, as followsa summary of the model (Figure 1):


Figure 1 cultural structure of the hierarchical model

simple model described in this next:

First, culture, surface structure, the main interface itself, from product design elements to reflect the look and feel, the general mainly in color, texture, shape, line, surface decoration, the details of processing elements.Give priority to convey the visual appearance of the interface is what we call visual culture of the surface structure.

two mid-level structure of culture, generally showed a strong and continuity of the times, mainly through a number of user behavior, religion, art, living culture and historical traditions, social organizations and institutions such as human factors of civilizationreflected.At this level has a relatively stable means of artistic expression, but also in the design interface, we often go to capture the culture of the surface elements of a reference element, when the surface of the culture involves time is to begin to have the time and the continuity of cultural practices around.

three deep structure of culture.Because of ideological, cultural enrichment, and psychology to show the interface of aesthetic charm, it reflects the culture of personal spiritual values, to design the changes in content and form can produce the psychological pleasure resonate.Of course, I understand the culture here, not just the traditional or classical culture, but the extension of product design concepts of cultural transmission, which is designed to present culture, the highest level of design, but also a number of designers has always been the goal, and his design is based on a cultureAt the same time in the creation of some new cultural transmission, allowing users to follow his design, while still expecting him to give users a sense of wonder and expectation, so as to achieve spiritual resonance.This had to talk about Apple's design, Apple's design can be said that the current in one direction of the design industry standard, he was in the design of content as well as cultural values and aesthetics on the spread of both industry and users widely circulated, and from their own consciousnessshape the arts and aesthetic tendencies began to firmly grasp the user's psychological.Designed to give users a sense of great joy and anticipation and had to be said that Apple designed a miracle.Of course, my personal understanding to reach the deep cultural connotation, and more you see what you have described the cultural ideas clearly and explicitly spread out.

finish this, we come to our design is under review at what level, I regret the fact that we found in some of our basic or external physical surface of the culture period, even if some cultural flavor is alsoit only introduces some behavioral elements only, then how to make our design should be raised to a higher level, simply attempt to integrate a number of ethnic elements, designed a number of Wenzhou Zhou design?The competition in the last GUIC also tried a simple application of the elements of your design can not be elevated to the status of your ideal, this instance can be from my race before participating GUIC profound understanding of the works.The Tea Series icon, the original ideal of course, hope that element of the icon to convey the concept of Chinese tea culture, so I just integrated a number of tea-related elements, in fact, we can see that such a design, the end does not make you outfelt that improvements in work culture and charm, but only on the surface allows you to associate the elements of the product only, the slave who has not reached a higher level where cultural transmission, which is the entry of regret, of course, and so the follow-up may beand then penned this topic in the hope that there is work to convey out of one's culture, rather than the teapot.

through the use of local factors in the design in the domestic or international markets to create product differentiation, so that product designers have taken note of the cultural factors associated with enhancing the importance of product value.So wrote here, we have reason to confusion, how can our work have a larger increase, but in fact for some mature products, to integrate into the cultural elements and allow dissemination of new energy product that is very difficult, and in manyDesigners find it difficult to coordinate how to maintain the product is available in a new cultural experience, as well as the charm up to find a fulcrum so that the product they upgrade to a new height, the spirit of culture is always reflected by the form of symbols, symbols by people to create aused to convey the natural and social phenomena.From life, and cultural charm to extract elements from the spiritual with the user to reach a resonance, and perhaps allow us to work to re-bloom glory.For example, sculpture, ceramics, clothing apparel and so on, makes people appreciate the ancient style of Chinese culture, that is the exact cultural symbols can affect people's mood, induce people to produce a variety of incredible emotional and can be easily movedthe user's mental, caused by the user on the underlying psychological resonance, and thus agree with your design.

this point have to say that the design of a small speaker and the Knights of the Maya Lineless Design wind, this Lineless Design icon in the icon itself, in terms of shape, and small speakers are caused by the spread of some ideas, a number of user-generatedresonance, knights of the Mayan culture, the flower has also enabled us aftertaste of the Mayan civilization, conveys a taste of other cultural flavor, so I think the design have achieved a higher level, so as to enhance their design of cultural connotations.

to

to

is also very shallow way to their own design as well as the cultural connotation of something to think about ideas, not enough time in-depth study of how we canthe better to build a culture of access to high-level design models and processes currently in the field of product design has been related to more mature, I believe that from here maybe we can interface, or other related design to find some inspiration, interested can go to uiGarden go insidelook down, where there is a case (Figure 2):

to
Figure 2 Product Case cross-cultural design process

the final product-based design process,I think about whether we interface design can also be used in this way does not prevent the whole process combined with our own features to optimize the idea is:

1. first and foremost a conceptual model of thinking, right to expressextracting elements of cultural style, in the run-in collisions with the products constantly looking for products resonate with the elements as well as the bright spot, set the direction of conceptual design and location.
2. through the collection of related cultural goods as well as extension products, an abstract interpretation of the elements as well as the expression of the final elements of the conceptualization of culture as well as the real part of the integration of products into products.
3. in the design process, through the interaction of innovation, combined with cultural factors have been an organic combination of flash, and then the brand in the planning of the entire design, as well as the interpretation of a higher expression of the final output of work.


This chapterpublished in published in the:Design and Material (http://www.q60.org),please visit the above web site source for more similar articles.