recently encountered a lot of search, is basically wrong to playmistakenly hit to find insiders, in the greeting ritual, after they complained to me that is very difficult to move, or is in the rival company pry not move, or is the lack of capacity.I am here mainly refers to the product designer, has been some discussion that a product designer (better known as the interaction designer) What is the core competency?Neither the BD market insights, and no ability to operate in planning operations, not to mention the professional customer service capabilities.

, in my opinion, the product designer is a new synthesis.Should have the following capabilities:

  1. design: This is the most fundamental quality.If a designer's design capability is not OK, it can be said that has not yet started.Design also is divided into visual design and product design, as well as the code design, that is, product designers must be extended to various design them to go.
  2. Creativity: As a designer, the biggest attribute is creativity.Mining the other side of product experience, innovative products that can open up new market structure.
  3. planning: products and strategies can have a whole thought, a phased development of the product is expected to target.With a planning capacity in order to make the product more likely to develop a chain of more perfect.
  4. logic: the ability to sort out a clear analysis of product flow, starting from the user to conduct logical analysis.Careful thought can enhance product excellence.
  5. details: this is complementary and logic.Details determine success or failure, the details of the design is able to embody a sense of product quality.
  6. clear mind: this and the above two seem to be some overlap, but the product designers can easily get entangled in the market, operations, development and design of the different areas, if you do not have a clearmind, these elements are difficult to reason clearly.
  7. Data Analysis: All designs are based on the data, which is the practice of google, and even a color change requires the support of the data.Of course, I am not a fanatic of data, but the appropriate data analysis to break those who feel the idea of a good designer can make those who think themselves as the user who shut up.
  8. implementation: full implementation of force protection is not only the end product, but also the entire company forward momentum.

able to integrate a variety of more than ability is itself a core competence in history, such as up toFinch, as famous artists, scientists are the number of staff who is also a great man.Fusion has the advantage of any ability to play on the one hand there will be several other aspects to support it, so than those who only concentrate on the one hand, is far more competitive.

text: http://www.jojobox.cn/blog/article.asp?id=157


This chapterfrom the:Design and Material (http://www.q60.org),detailed reference to the above website.